Could someone plesae explain to me why social media is so hyped these days when it comes to product marketing and PR? In my experience, measuring the effectiveness/impact of social media on target markets is very difficult and probably inaccurate more often than not.A few viral videos have experienced some success in creating buzz about products (and misleading / alienating some potential customers as well). However, I have yet to see a tweet or FaceBook / MySpace post that really inspires me to spend my hard-earned money.As a marketing and PR professional, I understand the interest in new and creative tools and approaches. But I have yet to see why social media is supposedly such a "valuable and incredible" tool. From what I can see, social media is an intriguing fad that reinforces (and sometimes replaces) traditional print, broadcast and display advertising.
Could someone plesae explain to me why social media is so hyped these days when it comes to product marketing and PR? In my experience, measuring the effectiveness/impact of social media on target markets is very difficult and probably inaccurate more often than not.A few viral videos have experienced some success in creating buzz about products (and misleading / alienating some potential customers as well). However, I have yet to see a tweet or FaceBook / MySpace post that really inspires me to spend my hard-earned money.As a marketing and PR professional, I understand the interest in new and creative tools and approaches. But I have yet to see why social media is supposedly such a "valuable and incredible" tool. From what I can see, social media is an intriguing fad that reinforces (and sometimes replaces) traditional print, broadcast and display advertising.
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